Cadbury WUNDERBAR

The Wunderbar is an iconic Canadian chocolate bar that has been a staple of the confectionery market since its creation. It was originally developed in Canada by Linda Allison, who crafted a unique combination of creamy peanut butter, light rice crisps, and chewy caramel, all enveloped in smooth Cadbury milk chocolate. While the name is derived from the German word for "wonderful," the product's roots are firmly planted in North America, where it remains one of the most popular candy bars.

Today, the Wunderbar is primarily manufactured at the historic Cadbury chocolate factory on Gladstone Avenue in Toronto, Ontario. This facility, which has been in operation since 1906, produces the vast majority of Cadbury products for the Canadian market. Internationally, the product is often sold under different names, such as the 'Starbar' in the United Kingdom, Ireland, and Australia, though the core recipe remains largely consistent across these regions.

Ownership of the brand has transitioned through several major corporate mergers and acquisitions. Originally part of the Cadbury family of brands, it was brought under the umbrella of Mondelez International following the split of Kraft Foods in 2012. As of 2026, Mondelez International continues to be the ultimate owner, managing the brand through its Canadian subsidiary, Mondelez Canada Inc., ensuring its continued presence in retail outlets worldwide.