HARIBO Super Piratos

Haribo Super Piratos are a classic salty liquorice product, specifically popular in the Nordic regions. Originally launched in 1956 following the success of the standard 'Piratos', the 'Super' version offers a stronger ammonium chloride (salmiak) flavor profile, making it a favorite among liquorice enthusiasts.

Haribo was founded in Germany in 1920 by Hans Riegel Sr. The brand remains a family-owned enterprise through the Riegel family. While the brand is German in origin, Super Piratos has a strong local identity in Denmark, where it has been manufactured for decades at Haribo's Danish factory in Faxe. Ownership remains centralized under the German holding company, maintaining its status as one of the world's leading confectionery manufacturers.