BOSS Coffee

Brand Origin and Manufacturing

BOSS Coffee is a Japanese brand of canned and bottled coffee beverages produced by Suntory, a leading Japanese multinational brewing and distilling company. Launched in 1992, BOSS Coffee has become a staple in Japan's coffee culture, offering a variety of ready-to-drink coffee options. The brand is particularly notable for its association with American actor Tommy Lee Jones, who has appeared in a series of TV commercials and billboards for BOSS Coffee since 2006, becoming one of the most recognized faces in Japan.

Ownership and Brand Details

Suntory Holdings Limited, the parent company of BOSS Coffee, is headquartered in Tokyo, Japan. As of 2026, Suntory remains a privately held company, maintaining its position as a significant player in the global beverage industry. The company has a diverse portfolio, including alcoholic beverages like whiskey and beer, as well as non-alcoholic drinks such as soft drinks and coffee products. Suntory's commitment to quality and innovation has solidified BOSS Coffee's reputation both domestically and internationally.

Brand Expansion

In 2019, Suntory expanded the BOSS Coffee brand beyond Japan, introducing it to markets in Australia, New Zealand, and the United States. The U.S. launch featured two products, with packaging that omits the iconic pipe from the logo, distinguishing it from the Japanese version. This strategic move aimed to introduce the unique flavors of BOSS Coffee to a broader audience, leveraging the brand's established reputation in Japan.