Vel Opvask Dishwashing Liquid

Vel is a historic dishwashing detergent brand deeply rooted in the Danish market. Originally developed by the American consumer products giant Colgate-Palmolive, it became one of the most recognized household names for cleaning in Denmark. Today, the brand is owned and managed by the Norwegian conglomerate Orkla Group through its subsidiary Orkla Home & Personal Care. In Denmark, it is handled by Orkla Home & Personal Care Danmark.

The product is widely appreciated for its efficiency and mildness on hands. Despite its American origins via Colgate-Palmolive, the brand has been adapted and localized for the Scandinavian market for decades. Most Vel products sold in Denmark are manufactured locally or within the Scandinavian region to maintain supply chain efficiency. Orkla's acquisition of the brand solidified its status as a cornerstone of Danish kitchen cleaning supplies.