Daniel Wellington watch

Daniel Wellington is a Swedish watch and accessory brand founded in 2011 by Filip Tysander. The brand is known for its minimalist design and interchangeable NATO or leather straps. The concept was inspired by a British gentleman named Daniel Wellington, whom Tysander met while traveling, who wore a vintage watch on a weathered NATO strap.

While the brand is headquartered in Stockholm, Sweden, and focuses on Scandinavian design principles, the manufacturing of the watches occurs in Shenzhen, China. The movements within the watches are typically sourced from the Japanese company Miyota. Daniel Wellington remains a privately held company owned by its founder through the parent company JFT Holding. It has grown into a global fashion brand by leveraging influencer marketing and social media since its inception.