Obey Clothing

Obey Clothing is a streetwear brand founded in 2001 by American artist Shepard Fairey. The brand emerged as an extension of Fairey's street art and activism, incorporating bold graphics and politically charged messages into its apparel. The iconic 'Obey Giant' logo, featuring the face of wrestler André the Giant, originated from Fairey's earlier street art campaign and has become synonymous with the brand. Obey Clothing offers a range of products, including t-shirts, hoodies, jackets, and accessories, blending elements of military design, workwear, and skate culture. The brand is known for its commitment to self-expression and social commentary, encouraging consumers to question authority and media propaganda. While Obey Clothing has experienced fluctuations in popularity, it remains active, with recent collaborations and collections reflecting contemporary issues while staying true to its original ethos. The brand's products are manufactured in multiple countries, aligning with global production practices in the fashion industry.