Cholula Hot Sauce

Cholula Hot Sauce is a globally recognized condiment known for its distinctive wooden cap and balanced heat profile. The brand was originally created by the Harrison family in Chapala, Jalisco, Mexico. It was named after the city of Cholula, which is the oldest still-inhabited city in Mexico. For three generations, it was primarily used as an ingredient in a sangrita mix before being launched as a standalone hot sauce and eventually introduced to the United States market in 1989.

The production of Cholula remains deeply rooted in its Mexican heritage. The sauce is manufactured in Chapala, Jalisco, by SANE, ensuring that the blend of arbol and piquin peppers maintains its authentic flavor profile. The iconic wooden caps, which have become a symbol of the brand, are crafted from beechwood and are intended to represent the craftsmanship of Mexican artistry.

Over the decades, the brand's ownership has transitioned through several major entities. Originally licensed by Jose Cuervo, it was later acquired by the buyout firm L Catterton in 2018. In November 2020, the global flavor leader McCormick & Company reached an agreement to acquire the brand for $800 million. Today, McCormick & Company oversees the brand's global distribution and marketing while maintaining the traditional Mexican manufacturing processes.