Wrigley's EXTRA White Sweet Mint chewing gum

Extra White Sweet Mint is a popular sugar-free chewing gum product formulated to help maintain clean and white teeth. The brand 'Extra' was first launched by the Wm. Wrigley Jr. Company in 1984 as its first sugar-free gum brand in the United States and Canada, quickly becoming a global leader in the oral care confectionery segment.

Historically, the brand originates from Chicago, USA, where William Wrigley Jr. founded his company in 1891. Today, Extra is part of the Mars, Incorporated portfolio following Mars' acquisition of Wrigley in 2008. While the corporate headquarters are in the United States, production is decentralized. Manufacturing for the European and Scandinavian markets often takes place in facilities in Poland or France, while other regions are served by local or regional Mars Wrigley factories.