Terea Turquoise tobacco sticks

Terea is a brand of tobacco sticks specifically designed for use with IQOS ILUMA induction heating devices. This brand is part of Philip Morris International's portfolio of smoke-free products. While the brand originates from international research centers in Switzerland, the product itself is manufactured in several specialized facilities globally, including major plants in Italy, Romania, and Greece, to serve different regional markets.

Philip Morris International (PMI) is the ultimate owner of the Terea brand. Originally a subsidiary of the Altria Group in the United States, PMI was spun off as an independent company in 2008 and is now headquartered in Switzerland. The company has shifted its primary focus toward innovative heat-not-burn technology as an alternative to traditional cigarettes.