American Tourister luggage

Founded in 1933 by Sol Koffler in Providence, Rhode Island, American Tourister has grown into one of the most recognizable luggage brands in the world. Originally established as American Luggage Works, it earned a reputation for producing tough, durable suitcases at an affordable price point, famously highlighted by its 'Gorilla' advertising campaigns in the 1970s.

Today, the brand is a key subsidiary of Samsonite International S.A., following its acquisition in 1993. While the brand has American roots, its manufacturing is now global, with production facilities and supply chain partners located primarily in Asia—including China, Vietnam, and India—as well as some limited production in Europe for specific product lines. This global operational footprint allows the brand to maintain its position as a leading choice for family and leisure travelers worldwide.