TEREA for IQOS ILUMA

TEREA is a specialized brand of heated tobacco sticks designed specifically for use with the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these sticks contain a stainless steel heating element inside that is activated by the device's magnetic induction technology to release aromatic vapor without combustion. This specific packaging includes Arabic health warnings, indicating it is distributed in Middle Eastern markets.

The brand was developed and is owned by Philip Morris International (PMI), a global leader in the tobacco industry headquartered in Switzerland. PMI has transitioned significantly toward 'smoke-free' alternatives as part of its long-term business strategy. TEREA is manufactured in several high-tech facilities globally, with major production hubs located in Italy, Greece, and Romania to supply international demand. As a global brand, it is often distributed by local subsidiaries of Philip Morris International in the respective regions where it is sold legally.