Lakrids by Bülow A - The Original

Lakrids by Bülow is a Danish confectionery company renowned for its innovative liquorice products. Founded in 2007 by Johan Bülow, the company revolutionized the traditional liquorice market by introducing chocolate-coated liquorice, starting with their flagship product, A - The Original. This product combines sweet liquorice with premium milk chocolate and fine liquorice powder, creating a unique and addictive treat. Manufactured in Denmark, Lakrids by Bülow emphasizes quality and sustainability, sourcing ingredients from top suppliers in the Nordics and around the world. The company operates its factory using 100% green energy and uses recycled and recyclable packaging. As of 2026, Lakrids by Bülow remains an independent company, with no known subsidiaries or external ownership.