Made O'Meter
Discover where a brand or product originates
Paradiso is an organic-focused private label brand primarily retailing in Denmark. The brand was originally established as a line of grocery staples with a focus on Scandinavian consumer preferences for clean, sustainable labeling. While the raw ingredients, such as organic peanuts, are sourced globally from regions like Argentina or China, the final processing and packaging are conducted within Denmark to ensure compliance with local organic standards.
Paradiso is owned by Reitan Retail (formerly Reitangruppen), a major Norwegian retail conglomerate, through its subsidiary REMA 1000. In the Danish market, the brand is synonymous with REMA 1000 stores, where it serves as a core organic offering. The brand's parent company, Reitan Retail, maintains a significant presence across Norway, Denmark, and the Baltic region, positioning Paradiso as a key element of its private label portfolio. Some sources indicate the brand originated with or involves German company Dreidoppel GmbH, but in the context of the Danish market, it is managed and owned by the Reitan Group.
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