Sainsbury's Taste the Difference

Taste the Difference is Sainsbury's premium own-label range, offering a diverse selection of high-quality products across various categories. Launched in 1999, the brand has expanded to include over 1,200 products across 11 categories, with a valuation exceeding £1.5 billion as of 2024. The range is primarily produced in the United Kingdom, with some products sourced from other locations. J Sainsbury plc, headquartered in the United Kingdom, is the ultimate owner of the Taste the Difference brand, which is synonymous with premium quality and distinctive flavors.