Made O'Meter
Discover where a brand or product originates
Harley-Davidson is the most iconic American motorcycle manufacturer, founded in 1903 in Milwaukee, Wisconsin. The brand has become a global symbol of freedom and the open road, specializing in heavy-duty motorcycles designed for highway cruising.
While the company has deep roots in American manufacturing, it operates a global supply chain to remain competitive. Most models sold in the North American market are assembled in facilities located in York, Pennsylvania, and Menomonee Falls, Wisconsin. To serve international markets and manage tariffs, Harley-Davidson also maintains manufacturing plants in Thailand and Manaus, Brazil.
The brand remains under the ownership of Harley-Davidson, Inc., a publicly traded company. Despite facing various economic cycles and shifts in rider demographics, the company has maintained its independent status as a standalone American corporation, headquartered in its founding city of Milwaukee.
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