Michelin Man Tire

The Michelin Man, also known as Bibendum, is the official mascot of the Michelin tire company. Introduced in 1898, Bibendum is depicted as a humanoid figure made of stacked white tires, symbolizing the durability and quality of Michelin tires. The name 'Bibendum' is derived from the Latin phrase 'Nunc est bibendum,' meaning 'Now is the time to drink,' reflecting the character's ability to 'swallow' road hazards like nails and broken glass. (en.wikipedia.org) Over the years, the Michelin Man has become one of the most recognized brand mascots worldwide, representing Michelin's commitment to safety and innovation in the tire industry. (news.michelin.co.uk)