Rituals The Ritual of Sakura Magic Touch Body Cream

Rituals is a luxury cosmetics brand that has carved a unique niche by blending high-quality body care with household wellbeing. The Ritual of Sakura collection is one of their flagship lines, inspired by the Japanese tradition of Hanami, which celebrates the fleeting beauty of cherry blossoms. The Magic Touch Body Cream is formulated with antioxidants, Vitamin E, and Centella Asiatica to nourish and firm the skin while leaving a signature scent of rice milk and cherry blossom.

Founded in Amsterdam, the brand emphasizes a philosophy of transformation, turning everyday routines into meaningful rituals. While the brand inspiration is rooted in Eastern traditions, the product development and original company roots are firmly European. The manufacturing of their extensive line of body creams, candles, and fragrances occurs primarily across Europe to maintain high quality control and adhere to strict cosmetic safety standards.

Rituals remains a privately held company under its original founder. It has grown from a single shop in Amsterdam to a global powerhouse with a presence in major cities across the world, maintained through its own boutiques, high-end department stores, and travel retail locations. The company is also known for its commitment to sustainability, holding B Corp certification to reflect its social and environmental performance.