Est Cola soft drink

Est Cola is a cola soft drink from Thailand, introduced on November 2, 2012, by Sermsuk Public Company Limited. The brand was created following the termination of the company's contract with PepsiCo, for whom it had bottled and distributed Pepsi in Thailand since 1952. In 2014, Thai Beverage Public Company Limited (ThaiBev) acquired Est Cola from Sermsuk for THB1.56 billion, with Sermsuk remaining the manufacturer of the cola. Est Cola has undergone rebranding efforts, including the introduction of a new formula featuring popular Asian spices such as cinnamon, cloves, and cola nuts, aiming to connect with Asia's new generation. The brand has also engaged in sports sponsorships, including partnerships with Manchester City F.C. and the Thailand national volleyball teams. Est Cola is widely available in Thailand and has expanded its presence in other Asian markets, offering a unique and refreshing alternative in the competitive beverage sector.