BMW car logo

The BMW logo, known as the roundel, features a circular design divided into four quadrants with alternating blue and white colors. These colors represent the flag of Bavaria, the German state where BMW was founded. The logo's design has evolved over time, with the most recent update in 2025 introducing a flatter, more minimal aesthetic. Despite common misconceptions, the blue and white sections do not depict a spinning propeller but are a tribute to BMW's Bavarian heritage. The outer ring of the logo typically includes the company's name, 'BMW,' encircling the central emblem.