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Lay's is a globally recognized brand of potato chips and snacks, originally introduced in the United States by Frito-Lay, Inc. in 1932. The brand has since expanded internationally, adapting its product offerings to local tastes and preferences. In Thailand, Lay's is produced and distributed by Pepsi-Cola (Thai) Trading Co., Ltd., a subsidiary of PepsiCo, Inc. This subsidiary operates under the Pepsi-Cola brand, which is a major player in the Thai beverage market. The Lay's Max™ Ridged Potato Chips BBQ Prik Zab Zeed Flavor is one of the unique flavors tailored for the Thai market, combining the classic Lay's potato chips with local flavors to cater to regional palates. The product is manufactured in Thailand, ensuring freshness and alignment with local consumer preferences.
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