Sheba Fresh & Fine cat food

Sheba is a premium cat food brand known for its sophisticated packaging and high-quality ingredients. It was originally launched in Hamburg, Germany, by the Effem company, a division of the Mars family business. Today, Sheba products are manufactured in several locations globally, primarily in Europe (with key factories in Germany and Poland) and North America, to satisfy international demand.

The brand is owned by Mars, Incorporated, an American multinational manufacturer of confectionery, pet food, and other food products. Mars is one of the largest privately held companies in the world. In Switzerland, where this advertisement originates (Otto's), the products are usually distributed through Mars Switzerland or imported by local retailers.