First Price Honning

First Price is a well-known private label brand that provides a wide range of essential grocery items at budget-friendly prices. This specific product, 'Honning' (honey), is marketed primarily in Denmark and Norway. As a private label, the sourcing can vary depending on market conditions, and the honey is typically described as a blend of honey from both EU and non-EU countries to maintain price stability.

The brand is owned by NorgesGruppen, a leading retail group in Scandinavia. While the brand was originally developed for the Norwegian market, it is distributed extensively in Denmark through Dagrofa-owned stores. This allows the group to offer high-volume, low-cost alternatives to international megabrands by leveraging their extensive supply chain networks.