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Wild is a UK-based personal care brand founded in 2020, known for its refillable deodorants, lip balms, body washes, and hand washes made with over 94% natural ingredients and packaged in plastic-free materials. In March 2025, Wild joined Unilever, aiming to expand its sustainable personal care products globally. The brand is primarily manufactured in the UK, with production also in other locations to meet international demand.
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