Sage by Heston Blumenthal

Brand Origin and Manufacturing

Sage by Heston Blumenthal is a premium brand of small kitchen appliances developed by the Australian company Breville Group Limited. The brand was introduced in the United Kingdom in May 2013, offering a range of 17 high-end kitchen products endorsed by renowned chef Heston Blumenthal. These products are designed to provide professional-level performance for home cooking enthusiasts.

Brand Ownership

Breville Group Limited, headquartered in Australia, owns the Sage by Heston Blumenthal brand. The company has a rich history dating back to 1932 when it was founded by Bill O’Brien and Harry Norville in Sydney. Over the decades, Breville has expanded its product line and global presence, becoming a leader in the small appliance market. The Sage brand aligns with Breville's global identity and 'food thinking' strategy, focusing on innovation and quality in kitchen appliances.

Product Availability

While Sage by Heston Blumenthal products are primarily marketed in the United Kingdom and Europe, they are manufactured in multiple countries. This global manufacturing approach ensures high-quality standards and efficient distribution to meet the demands of various markets.