Elmex Sensitive Toothpaste

Elmex is a toothpaste brand introduced in 1962, originally developed by German-British chemist John Elmex. The brand is known for its use of amine fluoride (Olaflur) to protect against dental caries. Manufactured by GABA International AG, a Swiss company based in Therwil, Elmex was acquired by Colgate-Palmolive Company in 2004 for US$841 million. Colgate-Palmolive, headquartered in the United States, is a leading global consumer products company specializing in household, health care, and personal care products. Elmex toothpaste is produced in multiple countries to meet global demand.