Havre fras Original Cereal

Havre Fras is a iconic Scandinavian breakfast cereal known for its unique, crunchy oat pillows. Launched in 1959, the brand was originally created by the Quaker Oats Company in Denmark. It has since become a staple in Nordic households, particularly in Sweden and Denmark, celebrated for its high whole grain content and distinctive texture.

While originally developed by Quaker, the brand underwent a significant ownership change recently. In 2020, Orkla, a leading Norwegian conglomerate, acquired the Havre Fras brand from PepsiCo (the owner of Quaker Oats). Today, the product continues to be manufactured in Denmark, maintaining its regional heritage while being managed under Orkla's extensive portfolio of Swedish and Nordic consumer brands.