Hovis bread

Hovis is a renowned British bread brand with a rich heritage dating back to 1886. It was established by miller Richard 'Stoney' Smith and S. Fitton & Sons Ltd in Macclesfield, United Kingdom. The name 'Hovis' was coined in 1890 by London student Herbert Grime, derived from the Latin phrase 'hominis vis,' meaning 'the strength of man.' Over the years, Hovis has been associated with quality bread products and has become a staple in British households. In November 2020, Hovis was acquired by Endless LLP, a British private equity firm specializing in turnaround and growth capital investments. The brand continues to operate from its base in High Wycombe, Buckinghamshire, employing approximately 2,800 people across eight bakeries, one flour mill, and three distribution centers throughout the UK. Hovis remains committed to its legacy of providing quality bread products to consumers across the United Kingdom and Ireland.