Lion Bar chocolate

The Lion Bar is a chocolate confection consisting of a filled wafer with caramel and cereals, all covered in milk chocolate. It was first introduced in the United Kingdom in 1976 by Rowntree's, a British confectionery company. In 1988, Rowntree's was acquired by the Swiss multinational Nestlé, which continues to produce the Lion Bar today. The manufacturing of Lion Bars has been expanded to multiple countries, including Poland and the United Arab Emirates, to meet global demand. The brand is known for its distinctive combination of textures and flavors, appealing to a wide audience. As of 2026, Nestlé remains the ultimate owner of the Lion brand, with its headquarters in Switzerland.