Supersmile Professional Extra Whitening Toothpaste

Brand Origin and Manufacturing

Supersmile is an American brand founded by Dr. Irwin Smigel, a renowned cosmetic dentist, in 1982. The brand specializes in professional oral care products, with a particular focus on teeth whitening solutions. Supersmile's products are manufactured in multiple countries, ensuring high-quality standards and accessibility to a global market.

Product Overview

The Supersmile Professional Extra Whitening Toothpaste is a premium oral care product designed to whiten teeth without causing sensitivity. It features a proprietary formula called Calprox®, which is a combination of encapsulated calcium peroxide and minerals. This formula gently dissolves the sticky bio-film on teeth, to which plaque, bacteria, and stains adhere, effectively whitening teeth without the risk of sensitivity. The toothpaste is clinically proven to deliver an average of 2 shades whiter teeth after one brushing and up to 9 shades in just 30 days when paired with the Extra White Accelerator. Additionally, it supports gum health and is free from silica, parabens, sulfates, known allergens, animal by-products, and BPA. The product is also Kosher certified.

Ownership Details

Supersmile, Inc. is the original company behind the brand and continues to own and operate it as of 2026. The company is headquartered in the United States and remains privately owned, with no known subsidiaries or external ownership.