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AG1 is a daily health supplement powder formulated to provide a comprehensive blend of vitamins, minerals, probiotics, and whole food-sourced ingredients. Founded in 2010 by Chris Ashenden, a former New Zealand police officer, the company initially operated under the name Athletic Greens. In December 2021, the company rebranded to AG1 and appointed Kat Cole as President and COO. The product is manufactured in a TGA-registered facility in New Zealand, adhering to Good Manufacturing Practice (GMP) standards. AG1 is NSF Certified for Sport, ensuring it is free from substances banned by professional sports organizations. The supplement is designed to support overall health, including energy levels, immune system function, and digestive health. It is suitable for various dietary preferences, including vegan, gluten-free, dairy-free, and ketogenic diets. AG1 is available through a direct-to-consumer model, with options for one-time purchases or subscriptions, and is sold in pouches and single-serve travel packs. The company offers a 90-day money-back guarantee for customers.
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