First Price Tomat Ketchup

First Price is a prominent value brand found throughout the Nordic region, specifically tailored as a private label for major retail groups. This specific product, Tomat Ketchup, is part of a range designed to provide essential household items at the lowest possible price point.

The brand was originally developed by the Norwegian wholesaler NorgesGruppen but has since expanded across Scandinavia. In Denmark, it is managed and distributed by Dagrofa, which utilizes the brand across its retail chains like Spar and Meny. Because First Price is a private label brand, the manufacturing locations can vary depending on the specific product category, often sourcing from various European factories to maintain competitive pricing. The ultimate ownership lies with the respective national retail groups, such as Dagrofa in Denmark and NorgesGruppen in Norway.