Driscoll's Raspberries

Driscoll's is a world-renowned brand specializing in the production and distribution of fresh berries, including strawberries, raspberries, blueberries, and blackberries. Founded in California, USA, the company has grown from a small family-owned entity into a global leader in the agricultural industry. They are best known for their proprietary berry varieties and a focus on high-quality flavor and shelf stability.

While the brand originated in the United States, its manufacturing (cultivation) model is highly globalized. To ensure year-round availability, Driscoll's partners with independent growers across various continents. As seen on this specific packaging, these raspberries were grown in Morocco. This sourcing strategy allows them to supply fresh fruit to markets in Europe and beyond regardless of the season at their original California base.

The brand remains a privately held, family-owned company. It is headquartered in Watsonville, California, and is currently led by descendants of the founding families along with professional management. In Europe, the brand often operates through Driscoll's of Europe, which manages the logistics and partnerships with growers across the EMEA region.