Rockstar Energy Drink Original

Rockstar Energy Drink is a brand of energy drinks introduced in 2001 by Rockstar, Inc., founded by Russell Weiner in the United States. The brand quickly gained popularity by offering larger can sizes compared to competitors, such as Red Bull, and by sponsoring various extreme sports events and music festivals. In 2020, PepsiCo acquired Rockstar Energy, expanding its portfolio in the energy drink market. As of 2025, the brand is managed by PepsiCo in international markets, while in the United States and Canada, it is operated by Celsius Holdings, a company specializing in fitness drinks and supplements. The manufacturing of Rockstar Energy Drinks occurs in multiple countries to meet global demand, ensuring consistent availability across various regions.