VELO Freezing Peppermint nicotine pouches

VELO is a prominent global brand of tobacco-free nicotine pouches, which originated from the merger and rebranding of several older heritage brands including Epok and Lyft. The brand represents a shift in the industry toward modern oral nicotine delivery systems, moving away from traditional tobacco products while maintaining its roots in Scandinavian nicotine culture.

Today, VELO is owned and operated by British American Tobacco (BAT), one of the world's largest consumer goods companies. The product is manufactured across several global hubs to serve different markets, with major production facilities situated in Sweden, Hungary, and Pakistan. This global manufacturing footprint allows the brand to maintain high distribution standards across Europe, Asia, and North America while adapting to various local regulatory environments.