Ben's Original Riz Long Grain

Ben's Original, formerly known as Uncle Ben's, is one of the world's most recognized rice brands. The brand was originally established in the United States in the 1940s, based on a parboiling process developed by British chemist Eric Huzenlaub.

Today, the brand is owned by Mars, Incorporated, a massive multinational manufacturer of confectionery, pet food, and other food products. While the brand has its roots in the United States, it is a truly global product. The raw rice is sourced from various regions including the US, Europe, and Asia, and processed in multiple facilities worldwide to supply different markets. This specific European packaging indicates a product intended for French-speaking markets, where it is distributed by local Mars subsidiaries. Notably, the brand underwent a significant rebranding in 2020 to remove racial stereotypes, transitioning from Uncle Ben's to Ben's Original.