Rituals The Ritual of Ayurveda Hand Wash

Rituals Cosmetics is a Dutch luxury brand known for its home and body care products inspired by ancient Eastern traditions. 'The Ritual of Ayurveda' collection specifically draws from the Indian principle of balanced living.

Founded in Amsterdam in 2000, the brand emphasizes sustainability and holistic wellbeing. While the company is headquartered in the Netherlands and its design and original concepts were born there, manufacturing is distributed across multiple locations, primarily within Europe, to supply its global network of standalone stores and premium retailers. Rituals remains a privately held company under the leadership of its founder.