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General Extra Strong Portion
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General Extra Strong Portion

ownerPhilip Morris International (PMI) (Switzerland (managed from Lausanne; global HQ/management presence))
originSweden
manufacturedPrimarily in Sweden, but also produced in other locations

Brand Origin and Manufacturing

General is a renowned Swedish snus brand with a rich history dating back to 1866. The brand was established by Johan A. Boman, who meticulously crafted a blend of 22 different tobacco varieties, adding a touch of bergamot oil to create its distinctive flavor. This blend has remained largely unchanged, maintaining its classic taste over the years. Manufacturing primarily takes place in Sweden, with some production also occurring in other locations to meet global demand.

Brand Ownership

Swedish Match, the company behind General, is a leading manufacturer of snus and other tobacco products. Headquartered in Stockholm, Sweden, Swedish Match has a long-standing presence in the tobacco industry, known for its commitment to quality and innovation. The company owns and operates the General brand, ensuring its products adhere to the high standards set by the brand's founder.

Product Details

General Extra Strong Portion is a variant of the classic General snus, offering a more robust experience for those seeking a stronger nicotine kick. Each portion delivers a spicy tobacco flavor with notes of bergamot, complemented by subtle hints of tea, hay, and leather. The moist portions provide an immediate and intense release of both flavor and nicotine, catering to users who prefer a more potent snus experience.

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