Alpina Farben

Alpina Farben is a prominent German brand specializing in paints, varnishes, and glazes, catering primarily to DIY enthusiasts. The brand's flagship product, 'Alpinaweiß,' was introduced in 1901 by chemist and paint manufacturer Dr. Robert Murjahn. The name 'Alpinaweiß' was inspired by the snow-covered Alps, observed by Murjahn during a visit to Lucerne, Switzerland. In 1909, 'Alpinaweiß' was registered as a trademark, marking the beginning of the brand's legacy. The brand is owned by Deutsche Amphibolin-Werke (DAW), a leading manufacturer of paints and coatings headquartered in Ober-Ramstadt, Germany. DAW offers a wide range of products for both professional and DIY markets. Alpina Farben Vertriebs GmbH & Co. KG is the subsidiary responsible for distributing Alpina products in Germany. The brand has a strong presence in the DIY sector, with a market awareness of 98% among German DIY enthusiasts. Alpina's product range includes white interior and facade paints, colored wall paints, creative paints, enamels, and glazes. 'Alpinaweiß' has been Europe's most-sold interior paint for decades and is recognized for its high quality and coverage. The brand's iconic white cat has been a symbol in TV advertising since 1995, further solidifying its identity in the market.