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WHOOP, Inc. is an American company headquartered in Boston, Massachusetts, specializing in wearable health and fitness technology. Their flagship product, the WHOOP 5.0 Fitness Tracker, is a screenless device designed to monitor various health metrics, including heart rate, sleep patterns, and recovery status. The device is popular among professional athletes and fitness enthusiasts for its comprehensive data analysis and personalized insights. WHOOP operates on a subscription-based model, providing users with continuous access to their health data and insights through the WHOOP app. The company has received significant investment, including a $200 million funding round in August 2021, valuing the company at $3.6 billion. As of 2022, WHOOP remains a privately held company, with no known subsidiaries.
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