Weekday clothing

Weekday is a contemporary fashion brand founded in 2002 in Stockholm, Sweden, by a group of friends passionate about street style and fashion. The brand offers a curated mix of women's and men's clothing, including jeans, t-shirts, hoodies, and accessories, designed to reflect current trends and cultural influences. Weekday is recognized for its minimalist aesthetic, focusing on clean lines, simple cuts, and neutral colors, making its clothing versatile and easy to mix and match. In 2008, H&M Hennes & Mauritz AB acquired Fabric Scandinavien AB, the company behind Weekday, Monki, and Cheap Monday, integrating Weekday into its portfolio. This acquisition allowed Weekday to expand its reach and resources while maintaining its unique identity within the H&M Group. Today, Weekday operates stores in multiple countries and offers its products through various online markets, catering to a global audience seeking modern and mindful fashion influenced by Scandinavian style. The brand emphasizes sustainability and social responsibility, aiming to create clothing that is both stylish and eco-friendly by using sustainable materials and ethical production methods. Weekday's commitment to quality, style, and sustainability appeals to environmentally conscious consumers while delivering on-trend pieces that reflect current fashion movements.