Pink Lady Apples

Pink Lady is one of the world's most successful fresh produce brands, representing a specific premium grade of the Cripps Pink apple variety. The variety was originally bred in 1973 by John Cripps at the Western Australia Department of Agriculture by crossing a Golden Delicious and a Lady Williams apple. Because the cultivar requires a long growing season (around 200 days) and a specific climate to develop its signature pink blush and crisp texture, it is produced in carefully selected regions globally.

Today, Pink Lady apples are grown under strict license in multiple countries to ensure year-round availability. Primary production hubs include Australia, France, Italy, Spain, South Africa, Chile, Argentina, New Zealand, and the United States. Only apples that meet rigorous quality standards for color, sugar content, and firmness are allowed to carry the Pink Lady heart-shaped logo.

The global brand is owned and managed by Apple and Pear Australia Limited (APAL), the peak industry body for Australian pome fruit growers. In the United States and Mexico, the brand was historically managed by Pink Lady America under different trademark rights, but as of the mid-2020s, global management has become increasingly centralized under APAL and its commercial arm, Twenty Degrees, to ensure a unified international brand identity.