FELIX Tomatketchup Mindre Socker & Salt

Felix is an iconic Swedish food brand founded in 1939 by Herbert Felix in Eslöv. Known primarily for its tomato ketchup and pickled vegetables, Felix has become a staple in Swedish households. The product shown is a lower sugar and salt version of their classic ketchup.

Today, the Felix brand is owned by Orkla, a leading Norwegian industrial conglomerate. While the brand remains deeply Swedish in identity and production—with the main ketchup manufacturing facility still located in Fågelmara, Sweden—its ultimate ownership rests with Orkla ASA based in Oslo, Norway. The production process emphasizes local Swedish craftsmanship alongside modern sustainability efforts, such as the 'climate-smart' labeling often found on their packaging.