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JUUL is a brand of e-cigarettes that utilizes a pod-based system, offering a compact and user-friendly alternative to traditional smoking. The device consists of a rechargeable battery and pre-filled pods containing nicotine salts, which are inserted into the device for use. JUUL was introduced into the market in 2017 and has since become one of the most popular e-cigarette brands, accounting for nearly 75% of the e-cigarette market. The pods are available in various flavors and nicotine strengths, catering to a wide range of preferences. The manufacturing of JUUL devices and pods occurs in multiple countries, including the United States and China, to meet global demand. In 2018, JUUL Labs was acquired by Altria Group, a leading American corporation known for its tobacco products, making JUUL a subsidiary of Altria. This acquisition has allowed JUUL to expand its reach and resources, further solidifying its position in the e-cigarette market.
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