ja! Blütenhonig

ja! Blütenhonig is a private label honey product sold by the German retail giant REWE Group. This specific product is a 'Blütenhonig' (blossom honey) presented in a squeeze bottle. As a private label brand, REWE sources the honey from various regions globally to maintain a consistent price point and supply. This typically results in a blend of honeys from EU and non-EU countries.

The 'ja!' brand was established in 1982 by REWE as a budget-friendly alternative to name-brand goods, focusing on essential household items. It has since become one of the most recognized private label brands in Germany. The ownership lies entirely with the REWE Group, a leading trade and tourism cooperative based in Cologne, Germany, which operates thousands of supermarkets and convenience stores.