Wrigley's Extra White Chewing Gum

Extra is a well-known brand of sugar-free chewing gum originally launched in 1984 by the Wm. Wrigley Jr. Company. It was the first sugar-free gum brand created by Wrigley and has since become one of the most popular gum brands worldwide.

Today, the brand is owned by Mars, Incorporated, a massive American multinational corporation, following its acquisition of Wrigley in 2008. While the brand has American roots, manufacturing takes place in various locations globally, including major facilities in France, Poland, and Australia, to supply different regional markets. The 'White' sub-range is specifically marketed for its dental hygiene and teeth-whitening benefits.