M-Budget

M-Budget is a private label brand introduced by Migros-Genossenschafts-Bund, the largest retail company in Switzerland. Launched in 1996, M-Budget offers a range of budget-friendly products across various categories, including food, beverages, and household items. The brand is known for its minimalist packaging and competitive pricing, targeting cost-conscious consumers. Over the years, M-Budget has expanded its product line and gained popularity among Swiss shoppers. In recent developments, Migros has been streamlining its private label offerings, consolidating some M-Budget and M-Classic products under the main Migros brand to strengthen its brand image and improve product quality. This transition is expected to be completed by 2027. Despite these changes, M-Budget continues to be a significant part of Migros' product portfolio, maintaining its commitment to providing affordable options to its customers.