Ben's Original rice

Ben's Original, previously known as Uncle Ben's, is one of the world's most recognized rice brands. It was originally founded in the United States in 1943 by Converted Rice Inc., a company born from a partnership between American businessman Forrest Mars Sr. and British chemist Erich Huzenlaub. The brand was built on the 'Huzenlaub Process,' a revolutionary parboiling method that allowed rice to retain most of its natural nutrients while significantly reducing cooking time.

In 2020, Mars, Incorporated announced a major global rebranding effort, changing the name to Ben's Original and removing the historic logo to promote a more inclusive and equitable brand identity. Today, the brand is a core part of the Mars Food & Nutrition segment.

Manufacturing for Ben's Original is highly distributed to serve global markets. Key production facilities are located in Greenville, Mississippi (USA), King's Lynn (United Kingdom), Olen (Belgium), Verden (Germany), and Wyong (Australia). As of 2026, the brand continues to expand its portfolio with convenient meal solutions like 'Ready Rice' and street-food inspired products.