Robinsons Fruit Squash

Robinsons is a British fruit drink brand with a rich history dating back to 1823, when it was founded as Robinson and Belville Ltd. Initially a shipping and trading company, it began producing fruit juices, notably barley water, which gained popularity for its refreshing taste and health benefits. In 1935, Robinsons became the official soft drink provider for the Wimbledon Championships, a partnership that lasted until 2022. The brand received a Royal Warrant from Queen Elizabeth II in 1955, recognizing its quality and service. In 1995, Robinsons was acquired by Britvic plc, a leading British soft drink manufacturer. In 2024, Carlsberg agreed to acquire Britvic plc in a £3.3 billion takeover, leading to the formation of Carlsberg Britvic, a joint venture between the Danish brewing company Carlsberg Group and Britvic plc. This joint venture manages and distributes Britvic's brands, including Robinsons, in the UK and Ireland. Robinsons' product range includes Fruit Squash, Fruit Shoot, Barley Water, and Fruit Creations, all made with real fruit juices and free from artificial colors and flavors. The brand's commitment to quality and innovation has made it a household name in the UK, with sales totaling nearly £200 million in 2022. Robinsons' association with Wimbledon and its Royal Warrant highlight its longstanding presence and reputation in the British beverage industry.