Penaten Creme

Penaten Creme is the classic blue-tin baby barrier (Wundschutz) cream that has been sold in Germany for over a century. The product is marketed as a wound- and moisture‑protective cream for baby skin and is commonly packaged in the iconic round blue tin with a shepherd motif. (penaten.de)

Origin and brand history: Penaten was invented in Germany in 1904 by pharmacist Max Riese; the brand and its original cream formulation (zinc oxide and lanolin based) are of German origin and have been a longstanding household baby-care product in German-speaking markets. (de.wikipedia.org)

Manufacturing: While Penaten is a German-origin brand, production of the classic cream was moved around 2000 and is primarily manufactured in Italy and France today, with some production in other locations depending on SKU and market. (en.wikipedia.org)

Ownership and corporate structure: Penaten was owned by Johnson & Johnson for many years and, following Johnson & Johnson's consumer-health reorganization, the Penaten brand is part of Kenvue's portfolio (Kenvue is the independent consumer-health company spun out of Johnson & Johnson in 2023). Kenvue operates globally and maintains regional entities such as Kenvue Germany GmbH, which appears as the responsible publisher for the German Penaten site. (Note: in November 2025 Kimberly‑Clark announced a proposed acquisition of Kenvue that is subject to shareholder and regulatory approvals; as of the date of this report the definitive ownership remains Kenvue until any transaction closes.) (en.wikipedia.org)