TUC Bake Rolls – Meersalz

Product and category

TUC Bake Rolls (Meersalz) are a savory snack product — thin, double‑baked bread chips/cracker rings marketed under the TUC brand. They are positioned as a crispy, seasoned snacking option in the salty biscuits/cracker category and sold in a 150 g format in the German market.

Brand origin and history

TUC was created in Belgium (late 1950s) by the small biscuit maker associated with Louis‑Edouard Parein (Biscuits Parein). The brand later became part of larger biscuit groups through mergers (De Beukelaer / LU / Générale Biscuit) and expanded across Europe and beyond.

Manufacturing and market

For the German market the TUC Bake Rolls range is produced and marketed through Mondelez’s German operations; manufacturing and distribution for TUC products in Europe are handled by Mondelēz International and its regional subsidiaries. While many TUC SKUs for Germany are produced primarily in Germany, the brand is manufactured in multiple plants across Europe depending on SKU and supply chain needs.

Ownership

Today TUC is owned by Mondelēz International, a U.S.‑headquartered multinational snacking company. Mondelēz operates regional legal entities (e.g., Mondelez Deutschland GmbH / Mondelez Deutschland Services GmbH & Co. KG) that handle local production, packaging and marketing for products sold in Germany and surrounding markets.

This summary is based on current product listings and brand information for the European/German market and reflects the typical manufacturing and ownership structure for TUC Bake Rolls sold in Germany.